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Global Communication Channel Credibility: How Are Citizen-Consumers Getting Information about Your Organization?

The amount of information available to the average consumer has increased exponentially over the last 10 years. But where exactly are consumers getting information about companies or organizations from? This Ipsos Point of View paper explores consumer-citizens opinion on the credibility of mainstream media, corporate, and consumer voice sources of information about companies in 24 countries around the world.

Data for this paper were generated by the Global @dvisor Omnibus, a cost-effective, online survey of 500 - 1,000 respondents in 24 countries across the globe. For a no obligation quote, please contact [email protected].

To learn more, download this paper now.

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