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The Evolving Role of Social Media on Corporate Reputation in the USA

In this Point of View, Ipsos Global Reputation Centre researchers explore the impact of social media on corporate reputation, including the kinds of information consumers look for about companies, the extent to which consumers rely on social media to share information, and the role of digital opinion leaders vs. traditional ones in shaping corporate reputation.

In this Point of View, Ipsos Global Reputation Centre researchers explore the impact of social media on corporate reputation, including the kinds of information consumers look for about companies, the extent to which consumers rely on social media to share information, and the role of digital opinion leaders vs. traditional ones in shaping corporate reputation.

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