Google Celebrates Commitment to Hispanic Market
MediaPost Engage Hispanics Blog, April 9, 2015 — This article features new research from Ipsos and Google on ‘the role of culture and language online.’
Findings included reveal that:
- Most U.S. Hispanics are comfortable using English online, but Spanish is still important.
- Regardless of language, cultural relevance is critical for engaging with this audience.
- U.S. Hispanics are extremely active online and are more likely to rely on online sources to gather information and to make purchases.
- Search is the top online source used by U.S. Hispanics when gathering information about a purchase.
To read the full article, please click here.
