The Reputation Council: Latest Findings From the Tenth Sitting

Established in 2009, the Reputation Council brings together senior communicators from some of the most respected corporations in the world. The Reputation Council's mission is to increase understanding of the issues and challenges facing communicators in the corporate environment, as well as capturing expert views on key trends, issues and events in the wider world. Each sitting of the council provides a definitive guide to the latest thinking and practice in the corporate communications world.

This tenth sitting of the Reputation Council involved 114 senior communicators based in 17 different countries and explores issues such as: how you can build a sustainable reputation; the difference between brand and reputation; how to achieve reputation differentiation; and the future relationship between corporations and NGOs.

In North America, the financial and energy sectors continue to come in for, by far, the greatest deal of scrutiny. Financial sector issues remain rooted in the 2008 crisis. Council members feel that the industry has not been transparent enough to regain trust and that periodic issues with data breaches compound the issue. Energy sector concerns focus on environmental and community impacts. Pharmaceuticals and Retail come in for a few mentions. The data breaches that have had a negative impact on the financial services industry also have a negative impact in the retail space.

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