Does Branded Content Drive Brand Lift?
Ipsos’ Peter Minnium dives into the results from a study showing that branded content truly works, and has a positive impact both on consumers’ brand awareness and their purchase intent.
MarketingLand, August 11, 2017 — Have you asked, “What is branded content, and does it work?” Ipsos Connect and Polar teamed up to conduct a study aimed at measuring branded content performance. The results of this study should be encouraging to marketers and will hopefully provide an effective means of weighing the relative values of the tools they now have at their disposal. Read this article to better understand why the question is not whether to use branded content, but what kind to use, and how.
