Advertising Week 2026

Join Ipsos at Advertising Week 2026 for a series of conversations with leaders in marketing, media, and culture. We’ll explore the trends, tensions, and opportunities redefining marketing today and driving growth tomorrow. 

Here's where you'll find us:

ADVERTISING WEEK INSIGHTS STAGE | October 6 | 4:30pm

Changing Habits, Changing Stories: Brand Storytelling for Social Commerce 

As consumer behavior evolves, static brand storytelling no longer cuts through in modern commerce. Discovery and decision-making now happen simultaneously across social touchpoints. During this session, Snap, Ipsos, and Omnicom share exclusive insights revealing four emerging shopper mindsets and how 86% of global consumers have normalized social shopping. Join us to hear how to balance utility with authentic creative, bridge validation gaps in private DMs, and future-proof your storytelling strategy over the next 12 to 24 months.

• Zahara Malik, VP, Research - Media & Technology, Ipsos
• Aarti Bhaskaran, Global Head of Research and Insights, Snap Inc.
• Zaryn Sidhu, SVP, Head of Social, Omnicom Media

FQ LOUNGE @ ADVERTISING WEEK

FQ AI: Intelligence in Motion | October 5 | 10:30am

Technology can process information faster than any team, surface insights in seconds, and automate increasingly complex tasks. Yet judgment remains one of the most valuable skills in business. As organizations race to integrate AI into decision-making, we'll tackle the question of where technology adds the most value—and where human instinct, experience, and accountability remain irreplaceable. 

Panelists:

• Manny Flores Executive Vice President, Head of Commercial Strategy & Transformation, Ipsos
• Taryn Crouthers, Chief Executive Officer, Big Spaceship
• Christine Hong - Executive Vice President, Revenue Operations, Paramount
• Ashley Penn, Senior Director, Global Enterprise Marketing, Adobe
• Liz Baclear, Global Head of AI & Advanced, Under Armour

Is AI Making Ads Average? Balancing Scale, Speed, and Standout Storytelling | October 6 | 2:30pm

Generative AI is giving marketers extraordinary new ways to bring ideas to life at speed and scale. Yet new research shows the most memorable advertising is still powered by something deeper: bold storytelling, emotional intelligence, brand distinction, and an unmistakable point of view. We’ll explore what the findings reveal about creative performance and how marketers can combine technological power with exceptional craft, fresh thinking, and creative ambition to create advertising that commands attention, resonates with audiences, and delivers lasting results.

Panelists:

• Lisa Zielinski, Senior Vice President, Creative Excellence Strategy, Ipsos
• Carrie Riby, Professor of Practice, Syracuse University
• Lauren Anderson, Director, Brand Innovation Lab, Amazon Ads

Premium Matters: The Future of Attention, Content and Trust | October 7 | 9:30am

Content has never been more abundant. Trust has never been more important. As audiences navigate an endless stream of information, quality and credibility are becoming powerful differentiators. We'll explore why premium environments continue to command attention, how trust influences consumer behavior, and why context matters as much as content in today's media landscape.

Panelists:

• Jamie Stenziano, Executive Vice President, Tech & Media Sector, Ipsos
• Arinze Emeagwali, Vice President of Brand Marketing, Cadillac Formula 1 Team
• Lauren Griewski, Chief Growth Officer, Chase Media Solutions
• Megan Kovacs, Vice President, Head of Media & Entertainment, LG Ad Solutions
• Maggie Zhang Director of Ads Measurement, UCAN, Netflix