Communications in a Covid World
Communications in a Covid World

[WEBINAR] Ask Us Anything: Brand Strategy & Communications in a Covid World

16 April 2020 1pmPT/4pmET
45 Minutes
Online

Coronavirus presents a number of challenges to brands and policy makers. As consumers take protective actions against the virus, their health/financial concerns and behavioral adjustments will continue to have an enormous social and economic impact. Join us for a complimentary webinar as we examine how Covid-19 will impact brand strategy and communications through the lens of behavioral science.

We need to think about brand management and communications against a fluid backdrop of shifting context and behavior change.  Forced from their automatic rhythms, people are making decisions in a unique period of distress where they are more likely to pay attention to brands willing to properly engage. There are a number of ways brands can tap different influences on decision-making to help people adapt to dramatic shifts in their daily routines, and we will discuss these in the webinar.

Register today. Registering will also ensure you receive a direct link to the recording once published.

 

Speakers

  • Lindsay Franke
    President & Service Line Cluster Leader
  • Lauren Demar
    Chief Sustainability Officer & Global Head of ESG
  • Chris Murphy
    President & Global Lead, Market and Brand Strategy

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