The Decision Journey: Creating and Converting Desire in the Food Industry

Featuring behavioral scientists, advertising experts, and innovation leaders, this segment of Ipsos’ Food Summit provides actionable insights and tips to help food marketers drive sales. Topics covered during this segment:

• Creating Psychological Desire for Food: Learn more about the human psychology behind food craving and impulse buying/consumption, and the implications for how brands innovate their products and menus.
• Activating Desire Through Content: Hear how to create content that drives desire and impulse purchasing.
• Converting Desire to Purchase & Consumption: See how brands need to create eComm and B&M purchase and consumption experiences that are craveable: memorable, with surprise and delight that form new habits

To access the other sessions from the Ipsos Food Summit, please click here.