Over half of Americans with a Twitter account say they are likely to try Threads in the next few weeks

Washington DC, July 10, 2023—A new Ipsos poll conducted directly after the release of Threads finds that some Americans, particularly those already on social media, are likely to try Threads, the new social media platform released by Meta late last week. Just over half of Americans with a Twitter account say they are likely to try or already have tried Threads (58%). At the same time, more people feel that Twitter, compared to other popular social media apps, is dominated by extreme and unpleasant people; few feel Twitter is fun to use.

Detailed findings:

1. Some Americans are open to trying Threads in the next few weeks. For people with social media accounts, that number grows.
   • One in three Americans (34%) report that they are already have or are very or somewhat likely to try Threads in the next few weeks. That number climbs for people with a Twitter or Instagram account (58% for Twitter vs. 51% for Instagram).
   • Likewise, people who self-describe as creators (68%), want to follow the lives of celebrities (67%), early adopters (61%), and people who want news as soon as it happens (48%) are more likely than Americans overall to say they will try Threads in the next few weeks.
2. Under half of people with a Twitter account say they are likely to move the activity they used to do on Twitter to Threads over the next few weeks.
   • Forty-six percent of people with a Twitter account say they are likely to move or have already moved the activity they used to do on Twitter to Threads over the next few weeks.
   • Twitter account holders who are creators (44%), early adopters (39%), follow the lives of celebrities (38%), and want news as soon as it happens (36%) say they are very likely or already have migrated the activity they used to do on Twitter to Threads.

      

3. Many say Twitter is dominated by extreme and unpleasant people.
   • Americans are more likely to say Twitter is dominated by extreme and unpleasant people (40%) when compared to Instagram (8%), TikTok (25%), and Facebook (26%).
   • Relative to these other social media apps, Americans are much less likely to say that Twitter is fun to use. Only 12% of Americans feel Twitter is fun to use, compared to 20% who say the same for Instagram, 28% for TikTok, and 40% who feel that way about Facebook.
   • For the other sentiments tested, Ipsos finds that Americans are most likely to say that TikTok (47%) is new or innovative compared to other social apps, feel Facebook (42%) protects its users from harm, and feel Facebook (42%) generally shares their values.

About the Study

These are the findings of an Ipsos poll was conducted July 6-7, 2023. For this survey, a sample of 1,004 adults age 18 or older from the continental U.S., Alaska, and Hawaii was interviewed online in English.

The sample was randomly drawn from Ipsos’ online panel, partner online panel sources, and “river” sampling and does not rely on a population frame in the traditional sense. Ipsos uses fixed sample targets, unique to each study, in drawing a sample. After a sample has been obtained from the Ipsos panel, Ipsos calibrates respondent characteristics to be representative of the U.S. Population using standard procedures such as raking-ratio adjustments. The source of these population targets is U.S. Census 2019 American Community Survey data. The sample drawn for this study reflects fixed sample targets on demographics. Post-hoc weights were made to the population characteristics on gender, age, race/ethnicity, region, education, and political party affiliation.  

Statistical margins of error are not applicable to online non-probability polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 3.8 percentage points for all respondents. Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=1,004, DEFF=1.5, adjusted Confidence Interval=+/-5.3 percentage points).

 For more information on this news release, please contact:

Chris Jackson
Senior Vice President, US
Public Affairs
+1 202 420-2025
[email protected]

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