Search
-
Beyond luxury: The new rules of indulgence for leaders
How wealth, wellness and morality shifts blur the lines between luxury and vice for American consumers and brands.
-
Why tomorrow’s luxury winners will prioritize human experiences
Luxury is facing an identity crisis as Gen Z upends traditional expectations and definitions. Luxury expert David Klingbeil discusses how craft and storytelling can recapture tomorrow’s shoppers.
-
What luxury events reveal about consumers’ premium experience spending
Ultra-luxury event designer Sojourner Judson explains how changing expectations around upscale social events are shaping how mainstream Americans understand indulgence.
-
Ipsos Consumer Tracker
Nearly half of Americans do not have money to spend on things they want after paying their bills
-
Americans favor Republicans on key issues, but prefer Democrats to control next Congress
Majority say the Trump administration should follow federal courts’ rulings, according to a new Washington Post/Ipsos poll
-
The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
-
20 years after Hurricane Katrina, Americans want improvements to U.S. disaster preparedness
New USA Today/Ipsos poll shows most Americans see FEMA’s role as very necessary; a plurality expect the federal response to a disaster like Katrina would be worse today
-
How public health can rebuild trust from the ground up
Trust is the most critical issue in public health, says Dr. Shereef Elnahal, who formerly served as under secretary for health at the Department of Veterans Affairs. Here’s how public and private institutions can build it back.
-
Three in four Americans say anti-smoking ads are important
Findings of a new Ipsos poll offered exclusively to Axios on the importance of anti-smoking campaigns and whether Americans feel these campaigns should be strengthened or weakened
-
ESOMAR Congress 2025
Please join us at the ESOMAR Congress this year to hear more about the rapidly evolving relationship between human minds and intelligent machines.