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People trust authenticity and track record for product reviews
When it comes to product reviews, people trust authenticity/transparency, track record, relatability and their deals/offers, according to the Ipsos Consumer Tracker
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Why Gen Z’s indulgence attitudes won’t stay the same
Ipsos’ Jesse Peretz explains why brands can’t afford to make assumptions about high earning Gen Zers and how they spend.
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What luxury events reveal about consumers’ premium experience spending
Ultra-luxury event designer Sojourner Judson explains how changing expectations around upscale social events are shaping how mainstream Americans understand indulgence.
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Why growth audiences will help brands win in a cooling market
Business can grow faster if they form authentic connections with growth audiences. But to successfully engage them, brands need nuanced and accurate insights, says Ipsos’ Janelle James.
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Why context comes first for brand success
To connect with consumers whose habits are in constant flux, brands will need a deeper understanding of context, says Ipsos Strategy3’s Philip Ryan.
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Cultural Intelligence: Key insights, data and solutions
Here’s a selection of Ipsos' latest and greatest insights and data on cultural intelligence and related issues for business leaders, policymakers, advertisers, and insights professionals.
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Gen Z: Key takeaways, data, and strategic insights
Here’s Ipsos' best and freshest data and actionable intelligence on Generation Z for business leaders, policymakers and insights professionals
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Market Essentials: Did You Know?
In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviors.
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Ipsos accelerates concept-product testing on Ipsos.Digital
Ipsos announces the launch of InnoCPT, Ipsos’ concept-product testing solution.
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[WEBINAR] KEYS: Global Trends - The Uneasy Decade
Join our Keys webinar unveiling the insights of the 9th wave of the Ipsos Global Trends survey