Search
-
Americans’ views of generative AI are evolving: More ‘fake’ and ‘soulless,’ less ‘futuristic’
What words do people use to describe AI? Negative words have risen since 2023, while positive ones have fallen, according to the Ipsos Consumer Tracker.
-
TikTok's Role in Next-Gen Fan Engagement
This research, conducted by TikTok in collaboration with Ipsos across seven global markets, explores how the platform has become a "second screen" and a driver of measurable real-world actions for rights holders and brands.
-
Ipsos-CARD Dissertation Proposal Award 2026
Last fall, PhD students worldwide submitted interdisciplinary dissertation proposals to the annual competition co-sponsored by the Fox School’s Department of Marketing Center for Applied Research in Decision Making (CARD) and Ipsos.
-
Misfits Stories: The Power of Storytelling in Creative Effectiveness
Stop selling. Start storytelling.
-
Cultural Intelligence: Key insights, data and solutions
Here’s a selection of Ipsos' latest and greatest insights and data on cultural intelligence and related issues for business leaders, policymakers, advertisers, and insights professionals.
-
Pedr Howard appointed as President, Ipsos Creative Excellence, U.S.
Howard will continue to steer the strategic direction of Ipsos’ industry-leading Creative Excellence practice
-
SXSW 2026
South by Southwest® dedicates itself to helping creative people achieve their goals by celebrating the convergence of tech, film, music, education, and culture.
-
2026 Ipsos Super Bowl Post-Game Show: Ads Edition!
Join our live show to see which brands were able to meet their business objectives and set the creative gold standard for the year ahead.
-
The Best Ads of Super Bowl 2026
Ipsos’ analysis of the strategies set to dominate the 2026 creative season
-
ARF: Navigating Creative Strategy in High-Profile Sports Sponsorships
Join us for the ARF Creative Council’s session exploring how advertisers navigate the unique demands of sports sponsorships and partnerships, where creative must harmonize with the event, while reinforcing brand purpose and positioning.