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Quality and desire lead in reasons Americans will splurge on a purchase
According to the Ipsos Consumer Tracker, Americans prioritize substance over style when it comes to premium or "splurge" purchases.
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One in three Americans don’t plan to celebrate Valentine’s Day
Love is in the air… or is it? The Ipsos Consumer Tracker has the answers.
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Americans think we’re handy. Here’s why that could be handy
A majority of Americans consider themselves handy, according to the Ipsos Consumer Tracker. Here's why that matters.
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A partisan split has opened in the need for government to play a role in AI regulation
A majority of Americans think that the government has a role to play in regulating AI — but we're divided on the extent of that role, according to the Ipsos Consumer Tracker.
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Lack of need and lack of trust are still barriers for AI adoption
Lack of trust and lack of need are the main reasons people cite for not using AI more, according to the Ipsos Consumer Tracker.
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AI skepticism is still high, and ads could hurt trust even more
The generational gap around AI persists — but Americans have grown more likely to think this technology can save them time at work, according to the Ipsos Consumer Tracker.
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Synthetic Data Boosting
Discover Ipsos' pioneering techniques and frameworks for effective synthetic data boosting to revolutionize your data insights
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Where Americans stand on immigration
Below are five charts on how Americans feel about immigration and how the landscape on immigration has shifted over the first year of President Donald Trump’s second administration
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Medallia Experience Conference
Join us to hear more about the key steps behind their impact and what’s on their future roadmap.
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CIPHER 2026
Join Ipsos as together we chart the future of probability-based internet panels at the nexus of artificial intelligence and survey science.