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Americans' private-label purchases are rising amid the gas price crunch
More Americans (69%) now say they're buying more private-label products these days, up from 59% in August, according to the Ipsos Consumer Tracker
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Americans think AI is already having a profound effect on society
Americans rank AI and cybersecurity as the No. 1 and 2 advances that will have an impact on society, followed closely by advanced mobile phone tech, according to new polling from the Ipsos Consumer Tracker
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Americans think they need to keep up with AI, but AI needs to slow down
Two in three Americans (66%) think that the pace of AI development is too fast, but even more (76%) think that people also just need to keep up with it, according to new polling from the Ipsos Consumer Tracker.
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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.
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ARF: Evolution of the Insights & Analytics Team
Join Ipsos Senior Director Shelley Yang and the ARF Organizational Insights Council to explore new research on how AI and evolving organizational structures are reshaping the future of insights and analytics.
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Retail, food, and beverage: Essential data and insights
From subscription services and e-commerce to tariffs and boycotts, the ways we shop and spend are in flux. Here’s Ipsos’ top data and analysis on what you need to know.
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Women of Color Facing Economic Pressure, Believe System is Broken
New Ipsos survey for Intersections of Our Lives: Majority Believe American Dream Is No Longer Accessible
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Insights to Activate
Insights to Activate is a monthly series exploring a range of timely topics, featuring impactful insights that you can activate tomorrow.
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Ipsos Data Drops 2026
In 2026, we continue our series of three-minute briefings on what business leaders need to know about today.