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Questions for the future
From AI-powered experiences to next-generation hospitality, these are the opportunities and risks for tomorrow’s business leaders across sectors.
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Nearly half of Americans don’t have any cash left over after paying bills
The number of Americans who say that they don’t have any money left over after paying their bills is up to 48%, the highest it's been since near-peak inflation in 2022, according to the Ipsos Consumer Tracker
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People don’t trust AI tools, but use them anyway
Two in three people who use AI tools say they don't trust them, but use them anyway, according to new data from the Ipsos Consumer Tracker
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ARF David Ogilvy Awards & Creative Effectiveness 2025
Ipsos is named on the following 2025 Ogilvy Awards submissions.
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People still largely prefer humans to create content, not AI
About three in four Americans want humans to create news and entertainment content, according to the Ipsos Consumer Tracker. Two in three want humans making their marketing and even art content.
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Ipsos recognized by Forbes as one of America’s Best Employers for Women 2025
Our commitment to culture helps us attract and retain some of the industry’s brightest stars and best minds — and keeps Ipsos innovative, disruptive, and a great place to build a rewarding career.
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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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We are getting less domestic and more tech focused
Americans say their smartphones are now more essential than their personal computer and as important as a car, according to the Ipsos Consumer Tracker
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How the fandom revolution is changing the game for brand growth
From diehards to bandwagoners, nine in ten Americans consider themselves a fan of something. That raises a host of questions today and tomorrow for brands and companies to consider, says What the Future Editor Matt Carmichael.
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Shifts: How will fans move from consuming to influencing?
Ipsos Strategy3’s Matt Palmer explains how innovations and social expectations could transform fandom today and in the years to come.