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Shifts: How will fans move from consuming to influencing?
Ipsos Strategy3’s Matt Palmer explains how innovations and social expectations could transform fandom today and in the years to come.
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As women’s sports grow in popularity, brands need to get in the game today
The data is clear: women’s sports are no longer a niche. So brands looking to tap into these audiences need to do more than show up, says Ipsos’ Johnny Sawyer.
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How to fix youth sports to build future generations of players and fans
Tom Farrey, executive director of the Aspen Institute's Sports & Society Program, explains how to build a youth sports pipeline that builds kids up instead of pricing them out.
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How sponsorships help brands tap into new audiences for the long game
With Americans naming cost as the #1 barrier to fandom, strategic sponsorships can create unique fan experiences and unlock access for wider audiences, says Molson Coors’ Ann Legan.
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Why brands should reinvent sponsorships for the digital fandom era
From smartphones to livestreams, our digital-first culture is changing fan experiences, says Verizon's Nick Kelly. To keep up, brands and sponsors should understand how fans want to document and share these events.
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Implications: Where the opportunities are for…
From crowdfunding to livestreaming, here’s a look at tomorrow’s growth opportunities in the world of fandom.
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Most Americans read, but it's not our priority leisure activity
New Ipsos poll also finds a majority hold positive opinions of reading, but many say it is not a priority.
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March Madness continues its plateau
Viewership of the NCAA March Madness tournament has remained consistent over the last three years, according to the Ipsos Consumer Tracker.
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Entertainment & Leisure
Explore the future of fun, relaxation and cultural engagement. This category covers emerging trends in music, sports, vacations and digital entertainment, examining how technology is reshaping our leisure time and cultural experiences.
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Implications: Where the opportunities are for…
What does the rapid expansion of pet ownership mean for other industries? In this section, Ipsos experts break down where the opportunities are, from health and wellness to travel and hospitality.