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Nine trends that explain 2025
As 2025 winds down, Ipsos looks back on what was an eventful year. From the economy to artificial intelligence, here are the big trends that shaped the past year
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Optimism will prevail
Below are five charts on how Americans felt about 2025, America’s predictions for 2026, and Americans’ optimism about their own lives
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The Ipsos Vibe Check: Here's how Americans feel about the government this week
With everything going on in the U.S. these days, we asked Americans: How uncertain are you feeling about the impacts of the actions of the government and how satisfied do you feel?
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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.
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Gen Z: Key takeaways, data, and strategic insights
Here’s Ipsos' best and freshest data and actionable intelligence on Generation Z for business leaders, policymakers and insights professionals
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[WEBINAR] 2025 KEYS: The Year in Review
Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.
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Ipsos Data Drops: Economic uncertainty is weighing on Americans’ minds and budgets
Many Americans say they’re cutting their spending, causing cuts in discretionary purchases, but also a reluctance to make big buys or even essential spending. Learn more in our latest Ipsos Data Drop.
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Nearly three in four Americans oppose cuts to federal jobs, programs focused on mental health
New NAMI/Ipsos poll finds that most Americans believe Congress is doing too little to address mental health needs
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2025 Holiday Countdown Calendar
Join us for our seasonal deep dive to explore select highlights by scrolling over our interactive Holiday Insights Calendar!
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Navigating the new norms and markets for tomorrow’s families
Traditional family demographics are changing, and businesses must adapt to new consumer behaviors and family-based marketing if they’re going to succeed in tomorrow’s marketplace.