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Generative AI has entered the chat
How the rise of generative AI is changing customer experience, and what businesses need to know about balancing power and trust.
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What the Future: News
Revisit our foresight webinar exploring new avoidance, generational gaps in new consumption, fears about misinformation, and more.
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Ipsos and its clients celebrate nine wins at the 2024 ARF Ogilvy Awards
Ipsos triumphed alongside its clients at the Advertising Research Foundation’s (ARF) 2024 David Ogilvy Awards.
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Directing Change: Ipsos and Paramount Impact Story
Read more about how Ipsos and Paramount took a behind-the-scenes look at inclusion in advertising.
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Ipsos explains how brands and businesses can navigate a world of tensions with “Insights to Activate: Global Trends”
We know 75% of Americans believe the world today is changing too fast. We know that just a quarter of them are optimistic about the world over the next 12 months. And we know much more about what they value, where they spend, and who they trust, thanks to the tenth-annual Ipsos Global Trends report.
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Sports (and sports fandom) in America
Revisit our on demand webinar to hear more about how Americans watch and consume sports.
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Acting with an Empathetic Marketing Mindset
Discover how an empathetic marketing mindset fosters meaningful connections, supports brand choice and contributes to Brand Success.
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How ads went for gold at the 2024 Summer Games
How effective were this year’s Summer Games ads? Using Creative|Spark AI, Ipsos’ AI-powered ad assessment tool, we tested 31 ads across multiple different categories. Here’s what we learned.
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New report from Ipsos ranks winners in the Retail Petroleum and Convenience Store sector — and how competitors can get ahead
Ipsos’ newest Petro-Convenience Experience Excellence Competitive Benchmark Report identifies the perks and pain points that make or break the forecourt through backcourt customer journey