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Americans need a break. But can we take it?
Today, taking it easy is easier said than done. Is a more relaxed future feasible? What the Future editor Matt Carmichael explains how brands and institutions could shape the future of free time.
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Our obsession with being busy is killing leisure time. How brands can help
Do Americans need to free up their free time? Professor Selin Malkoc explains how productivity mindsets shape (and constrain) leisure time.
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Why the future of travel will be more streamlined and more personal
A new generation of Americans is traveling — and their expectations are shifting along with their itineraries. Hilton’s Jess Petitt, who is senior VP, commercial strategy, insights and analytics, explains how travel companies can help them make memories away from home.
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Where influential top earners favor experiences over spending
Would you rather hit the mall or the beach? Ipsos Global Influentials’ Ashley Henry explains how high earners around the world weigh experiences versus retail.
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Why Gen Z holds the key to future travel spending growth
Is Gen Z’s heightened interest in travel a short-term spike or a lasting shift? The answer will matter for brands and businesses across a range of industries, says Michael Nevski, director of global insights at Visa.
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Ipsos wins sixth consecutive MSPA Americas Shoppers’ Choice Award
Honor serves to recognize the exceptional quality of Ipsos Channel Performance’s iShopFor Ipsos capability
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[WEBINAR] What the Future: Leisure
Consumers have more options for leisure than ever before thanks to digital technology and new work models. But Ipsos research shows they also feel time-pressed, and how they afford and spend their leisure time hardly feels like a break.
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AI and the Future of CX
By embracing Gen AI to improve efficiency and effectiveness, staying attuned to customer needs, and designing empathetic experiences, organizations can successfully navigate the future of CX.
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Familiarity with the 988 Suicide & Crisis Lifeline remains low at two-year mark
The latest NAMI/Ipsos poll finds that a bare majority of Americans say they don’t know when a situation is serious enough to contact the Lifeline