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2025 gets the rating it deserves from Americans: Between 6 and 7
On all levels, from close in “me personally” and “my job” out to “the country” Americans saw a small dip in how we rated the year 2025, according to new data from the Ipsos Consumer Tracker.
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Why Americans will be happy with their gifts this holiday season
The gifts Americans plan to give are closely aligned with what Americans want to receive, according to new data from the Ipsos Consumer Tracker
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Americans want Congress to focus on cost of healthcare and housing
The cost of living remains top deciding issue for Americans for the 2026 congressional elections
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2025 User Behavior & Self-Expression on Roblox: Waves 1 & 2
A total of 800 surveys were conducted per wave among US residents, Generation Z (aged 13-28), who are at least weekly users of Roblox.
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Ipsos and W. Capra announce the results of its 2025 Channel Check-In ꟾ The C-Store Experience Study
Buc-ee’s, QuikTrip and Love’s Travel Stop earn top spots
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December 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Up Slightly As Expectations Sub-Index Rebounds
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Small business sentiment declines as inflation and talent retention are among top concerns
The quarterly MetLife/U.S. Chamber of Commerce/Ipsos Small Business Index in Q4 2025 is down from Q3 2025
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Americans are worried about the U.S. falling behind on investing in airport security technology
New Ipsos poll conducted on behalf of the U.S. Travel Association finds that nearly all Americans agree it is important for the U.S. to provide a safe and efficient travel experience ahead of hosting major international events in the next few years
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American adults’ holiday gifting habits continue to lean on traditional gifting methods.
Despite the emergence of digital payment methods, adults continue to show preference toward gifting or receiving cash, gift cards, or physical gifts to and from family members and friends.