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For Mobile Banking, It Pays to Know Consumers
The world is becoming increasingly digital. And this is arguably impacting the financial services sector more than any other industry.
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Determining Strength of Conviction
Implicit Reaction Time is a well-established methodology that is used internationally by academia and market research alike to determine the unconscious strength of associations. Ipsos calls their advanced version of this method IRT™.
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Competition Analysis and Identifying the Switchable Consumers
Over the past few years we have successfully applied the compete-models and switchable consumer analysis on credit card services, banking services, consumer products, and fast moving consuming goods, and we have found this to be a very versatile approach that can be applied as a targeted segmentation approach.
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Ipsos Congratulates Clients on Successes at David Ogilvy Awards
Bank of America, Kraft's Cracker Barrel, and the Canadian Cancer Society Honored at Annual Advertising Research Awards
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Because Swipe is Twice as Engaging
In this article, I'm very excited to share the results of a major R&D initiative undertaken by Ipsos to develop a new approach to concept exposure that better reflects this reality — and the reality of how consumers consume information in general.
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Using Margin of Error with Non-Probability Panels
Most marketing researchers know that using Margin of Error with convenience samples, non-probability samples, and online research panels is inappropriate. However, some researchers continue to report MOE as there does not seem to be a simple or any alternative.
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Going The Extra Mile: A Case Study
The automotive marketplace has evolved considerably in the past decade. After years of tightening their belts, Americans are once again ready to open their wallets. But as they prepare to spend their hard earned dollars – particularly on big-ticket items such as vehicles – it is a very different shopping experience than it was several years ago.