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Intelligence
Whether you’re ready or not, the AI era has arrived. Here’s what brands, businesses and policymakers need to know about the potential risks and rewards of this technology, and how to navigate the tension between the wonder of AI and the worries about its potential.
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Creating better AI-driven user experiences through transparency
Brands and businesses are rushing to bring AI-powered capabilities to market. But if they want to maintain peoples’ loyalty and engagement, they need to maintain transparency, says Ipsos’ Pip Mothersill.
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The future opportunity for AI is cross-cultural intelligence
To interrupt discriminatory or unethical practices in AI, brands will need to bring diverse and contextual qualitative data into their AI workflow, says Ipsos’ Janelle James.
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Why humans plus AI are key to revolutionizing healthcare
Dr. Kyu Rhee thinks the future of healthcare will be humans plus AI — and that this could make the patient experience more efficient, effective and equitable. Here’s why.
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Insights to improve your online/mobile user experience
Improve the odds of designing a successful online experience for your customers and prospects by revisiting our UX Score Benchmark insights-filled on demand webinar here.
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Ipsos teams up with UN Women-convened Unstereotype Alliance to fight harmful stereotypes
The Unstereotype Alliance campaign is the result of an Ipsos survey carried out across Brazil, South Africa, Turkey, the US and the UK revealing that close to three-quarters (73%) of people will witness stereotyping, yet under a third (30%) will actively challenge it.
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Few Americans trust the companies developing AI systems to do so responsibly
New Ipsos poll also finds that most do not trust the federal government to regulate AI
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Storytelling Best Practices to Drive Brand Success
Revisit our virtual workshop featuring tips on incorporating Storytelling best practices in your research to help drive brand success.
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Most Americans want tech companies to commit to AI safeguards
Even so, Americans are mixed when it comes to trusting tech companies to develop artificial intelligence (AI) responsibly
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Americans are more worried about gun violence compared to most other issues
Ipsos poll finds that more Americans are concerned about inflation compared to culture war issues