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What the Ipsos Care-o-Meter teaches us about America
The Ipsos Care-o-Meter shows that there are some definite disconnects between what people are seeing in their news (wherever they’re getting it) and what they care about. Here's what we've learned.
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Ipsos MMA Named a Leader in 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions for Second Consecutive Year
Ipsos MMA, a global leader in marketing measurement and unified commercial analytics, today announced it has been named a Leader in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions.
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Future-proofing careers in the age of AI: Insights for hiring, learning, and growth
Recent insights from U.S. HR executives and job seekers paint a complex picture of progress, highlighting where shared priorities align, and where real opportunity still lies untapped.
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Ipsos Data Drops: Why belonging is the new brand loyalty for financially squeezed consumers
When consumers are financially crunched, they shift how/how often they shop but their brand values and preferences persist. This means they are more likely to reduce or eliminate spending in areas not tied to their identity, community, or culture.
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[WEBINAR] What the Future: Indulgence
Join us to learn actionable insights for brand managers, marketers, and innovation teams from Ipsos experts, backed by exclusive data from our Future of Indulgence consumer survey.
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One in three still say corporate DEI stances make them more likely to purchase
The number of Americans is rising who will make a purchase because of corporate DEI policies, according to the Ipsos Consumer Tracker
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More Americans think news organizations can take an unbiased stance
Americans have a small, but growing, confidence that the average person can tell the difference between news and opinion content, and a continued high confidence (62%) that we can personally tell news from opinion, according to the Ipsos Consumer Tracker
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Are Americans privacy nihilists?
A sizeable majority of Americans (85%) say that they “just assume companies are always tracking data about me,” according to the Ipsos Consumer Tracker
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Investing seen as best way to build wealth, but homeownership is safest
Almost half of older adults list investing as one of the best ways to build wealth, and four in ten say home ownership is a top way to build wealth, according to the Ipsos Consumer Tracker. Younger age groups are much more divided: Among 18- to 34-year-olds, just as many cite being an influencer (17%) as owning a home (18%).
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Building Belonging: A Discussion on Digital Community and Connection
What makes a digital community thrive?