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Vacation
What happens to the future of vacations if business travel shrinks for the long term? We play out how the changing dynamics of business travel, hotel stays, the points economy, and virtual technologies will shape our future getaways.
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Entertainment
Entertainment in the future is likely to be digital and increasingly virtual as multiple screens mediate nearly all aspects of our lives. Ipsos envisions what this new reality will mean for creators, platforms, companies, brands and even our cars to engage audiences where they’re headed next.
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Commuting
How workers commute in the future depends on how and when American workplaces reopen. Ipsos research points to two patterns likely to emerge: more traffic and an upheaval in our routines. What will hybrid work mean for our future commuting life?
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Education
America’s education system faces multiple changes that will impact how it prepares the workforce of tomorrow. The skills that workers need are rapidly evolving. The technology to teach those skills is advancing exponentially. Ipsos asks how do we ensure that we’re aligning education for the future workforce?
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Wealth
America’s aging population, growing diversity among the rich and the digital era are changing wealth and luxury in America. Ipsos imagines how these shifts will impact wealth transfer, fiscal policy, retail and luxury through crypto and the metaverse.
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Sports
NFTs, digital media and gambling are increasingly influencing sports and how we will consume them in the future. We explore what this will mean for fans, brands and media.
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Food Channel Blurring is Today’s New Omnichannel
Discover insights to drive innovation given major behavioral changes in how we obtain, prepare and consume food.
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On Thanksgiving, Americans plan to stick to the classics
We investigate what pies and sides are most likely to make an appearance at the Thanksgiving table, as well as America's views on holidays more generally, and who sleeps best at night.
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Most Americans plan to celebrate Thanksgiving this year
Just under half will host Thanksgiving meals in their homes
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Majority looking for change in how U.S. deals with mental health crises
New Ipsos poll, conducted on behalf of the National Alliance on Mental Illness, shows strong desire for mental health professionals to lead mental health crisis response efforts.