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Get Real, Get Creative!
Discover insights that offer real understanding to help marketers climb the creative effectiveness ladder
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In the race to be the next mayor of New York, Adams leads but ranked-choice voting means the race is still wide open
New Ipsos poll just ahead of the Democratic primary election in New York shows crime and safety remains top issue for voters
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Ipsos Core Political Survey: Presidential Approval Tracker (06/17/2021)
President Biden continues to benefit from higher approval ratings than President Trump had at this time last year
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Politicized consumers driving sentiment towards brands
Ipsos Understanding Society poll finds that despite a majority saying business shouldn’t get involved, most let values affect purchasing decisions
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The Power of the African American Affluent Consumer
Revisit our recorded webinar to better understand who Affluent African Americans are, and why their spending power makes them a critical component of every savvy marketing plan.
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Americans hold complicated views around race and equality
Ahead of Juneteenth, Americans express complex and often opposing views about race and equality.
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TAMU: The Redefining of Politics
Don’t miss our presentation, Society is broken: validating an anti-establishment index.
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Race and Identity in a Changing Nation
Examining America’s complicated relationship with race against a backdrop of ongoing demographic and generational change.
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Amid G7 summit, most Americans confident in Biden’s handling of world affairs
New ABC News/Ipsos poll shows half say improving relationships with our allies is a top foreign policy priority