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Sports gambling growth driven by small group of highly engaged sports fans
New Ipsos poll finds that support for sports gambling is mixed among all Americans, but bettors see it as a way to increase engagement in sports
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The Ever-Adapting Consumer: What to Expect in 2023
Revisit our recorded webinar to hear how consumers adapted to their changing world over the past year and what marketers can expect in the year ahead based on those learnings.
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Designing a 'Smarter' Mystery Shopping Program
Read on to discover how to design a “smarter” mystery shopping program that allows organizations to achieve an advantage over their competition.
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Data Dive: Optimism takes a hit amid ‘permacrisis’
In five infographics, we look at the impact inflation, a pandemic and war are having on the psyche of people around the globe.
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New research: decoding internet fashion aesthetics
Synthesio experts explore 20 fashion aesthetics from apps like TikTok and Instagram
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What do Americans think about the war in Ukraine?
Below are five charts on American attitudes toward the war in Ukraine.
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Why people think the system is broken in the U.S. and around the world
Take a look at highlights from the Ipsos Global System Is Broken Index for a better understanding of how to navigate the anti-system movement.
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What Worries the World – January 2023
Inflation remains a top concern for the tenth month in a row, however, remains steady and unchanged from last month.
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The Rise of the Conscious Shopper
Consumers are adopting a ‘need vs. want’ mentality. Here’s what brands need to know about how consumers are being impacted by current economic pressures.
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Most Americans support expanding Medicaid to cover all pregnancy care, including abortion
Most Americans disagree with decision to overturn Roe vs. Wade.