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More people are using AI chatbots, but for what?
More Americans are using artificial intelligence chatbots compared to March, but the number of things people are using it for has declined, according to new data from the Ipsos Consumer Tracker
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Lessons from the 2025 elections
Below are five charts on where the political landscape stands after the 2025 elections
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Veterans weigh cost, convenience, and provider background in mental health care choices
New Ipsos/Luminary Labs survey finds Veterans choose VA for affordability and community care for closer, quicker access
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NIL remains broadly popular, but some have worries about the future of college athletics
Five charts on Americans’ views of recent changes in college athletics
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Cost of living concerns will loom large in the midterms
Five charts on the issues that will play the biggest role in the 2026 midterms
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One in three Americans say Halloween is their favorite holiday
About half of Americans say they look forward to trick-or-treaters, according to the Ipsos Consumer Tracker. Just 22% say they are buying more candy this year (half disagree, one in three disagree strongly).
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One in three still say corporate DEI stances make them more likely to purchase
The number of Americans is rising who will make a purchase because of corporate DEI policies, according to the Ipsos Consumer Tracker
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More Americans think news organizations can take an unbiased stance
Americans have a small, but growing, confidence that the average person can tell the difference between news and opinion content, and a continued high confidence (62%) that we can personally tell news from opinion, according to the Ipsos Consumer Tracker
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Are Americans privacy nihilists?
A sizeable majority of Americans (85%) say that they “just assume companies are always tracking data about me,” according to the Ipsos Consumer Tracker
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Investing seen as best way to build wealth, but homeownership is safest
Almost half of older adults list investing as one of the best ways to build wealth, and four in ten say home ownership is a top way to build wealth, according to the Ipsos Consumer Tracker. Younger age groups are much more divided: Among 18- to 34-year-olds, just as many cite being an influencer (17%) as owning a home (18%).