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Post-election, many Americans are surprised by the outcome but trust the results
Post-election FiveThirtyEight/Ipsos poll finds that Republicans are behind Trump and DeSantis for 2024 nominee, while Democrats are fractured.
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Many around the world feel the system is broken. Can we do anything?
Below are five charts that explore our anti-establishment moment.
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CX Service Design: Creating emotional attachment and driving brand growth
Designing customer experiences that drive business success
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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
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Data Dive: Global consumer confidence softens in 2022
In five infographics, we break down how inflation, the invasion of Ukraine, layoffs, and the pandemic, have people around the world feeling anxious going into the end-of-year shopping season.
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Climate change: a growing skepticism
Purchasing power is now the key priority on a global level. Despite the importance they attribute to the climate and extreme weather events, people are less inclined to become involved and are more dubious as to the human origins of the phenomenon.
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Majority of Americans continue to support Ukraine, but have mixed views on war outlook
Chicago Council on Global Affairs-Ipsos poll finds majority of Americans support ongoing US Aid to Ukraine, but are split on long term assistance
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Bikes, Trains & Automobiles… What is the new normal in consumer mobility?
Revisit our on demand webinar featuring new insights from our Mobility Navigator research, with a focus on shared mobility.
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Ipsos Core Political Survey: Presidential Approval Tracker (12/7/2022)
President Biden's approval rating is at 38% with Americans remaining pessimistic about the direction of the country
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Navigating Consumer Uncertainty in Turbulent Financial Times
Research shows that consumers direct their spending in predictable ways that brands can leverage to drive relevance—nostalgia, variety seeking, brand “favorite” status, positioning as a necessity, etc.