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Buying while Black: How Racism Colors Spending Patterns for Affluent Black Americans
Longest running survey of Affluent Americans finds distinct buying behavior from Black consumers
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More countries show a rebound in consumer sentiment than a drop
Globally, consumer expectations are picking up, but job confidence stagnates
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Medical Crowdsourcing During Covid-19
Ipsos’ qualitative analysis of G-MED Global Physician Online Community explores what physicians are communicating during Covid-19.
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What consumers agree on brands participating in racial justice issues
Participants in an ethnographic study highlight divisions about how brands approach the Black Lives Matter movement and racial justice.
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Reopening Your Office Doors and Keeping Them Open
A customized Workplace Health & Safety Compliance Audit will help you foster trust, confidence, security and loyalty in your brand.
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Do people believe Biden takes Black voters for granted?
Black Americans are backing Biden, but not all are excited by the former VP.
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Growing appeal of investing in businesses from countries around the world may be dampened by the COVID-19 pandemic
The appeal of investing in businesses from countries around the world has intensified over the past few years, with the top business hubs being North America and Europe. However, disruption caused by the COVID-19 pandemic may slow down the recent economic momentum.
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Affluent African American Consumers in Context
Ipsos shares data through a new lens, to illustrate how a pervasive climate of racism impacts the behavior of African Americans.
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[WEBINAR] Reopening Your Office Doors & Keeping Them Open
Ipsos data shows many people are concerned about returning to the workplace.