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[EVENT] Yale’s Rethinking Marketing & Insights: Behavioral Economics Immersion
Join Ipsos’ expert in behavioral economics, Namika Sagara, Ph.D., who will be among the distinguished faculty leading a three-day, hands-on program designed for senior executives wanting a solid grounding in behavioral economics framework that produces results.
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Ipsos Marketing Enriches Path to Purchase Expertise with New Global Practice Leader
Alison Chaltas Joins Ipsos Marketing as Global President, Path to Purchase
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[WEBINAR] Because Customers Can Be ‘Irrational’
What is Behavioral Science? What are some principles that are commonly applicable in the market research context? How does Ipsos leverage Behavioral Science in designing, analyzing, interpreting and activating customer experience research? What role can Behavioral Science play in better understanding emotional dimensions of customer decisions? How can Behavioral Science help you translate research insights into outstanding customer experience strategies and tactics?
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Nearly Eight in Ten Rideshare Users Likely to Recommend Lyft
Likelihood to Recommend Jumps to 97% Among Those Who Have Used Lyft in the Past Six Months.
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[EVENT] The Quirk’s Event: Moving Beyond Talk
On March 22nd (in Room 2), join Ipsos’ Namika Sagara and Gen Re’s VP of Market Research, Marcy Updike, for an inspirational case study illustrating How One Company Put Behavioral Economics To Work.
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One in Five Americans Could Not Afford to Pay an Unexpected Medical Bill Without Accumulating Some Debt
A Majority Believe Receiving a Large Medical Bill that they Can’t Afford is Just as Bad as Being
Diagnosed with a Serious Illness -
Most Millennials Agree That They Are Extremely Satisfied with Their Current Deodorant/ Antiperspirant
However, Nearly Six in Ten Have Ruined Some of Their Favorite Shirts Due to Underarm Sweat/ Yellow Staining.
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Data Suggests Visual Attention to Advertising on YouTube Mobile is Higher Than on TV
Findings of Ipsos/Google Advertising Attention Research Experiment
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Ethnography
Ethnography is a qualitative research technique, characterized by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
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LifePath
Understand the dynamics involved along people’s journey, in order to optimize a brand’s touchpoints strategy: in other words, what media for what function and when.