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Envisioning the future of user experiences
Good UX practice can positively impact customer acquisition, retention, and engagement. Take a peek behind the curtain at the Ipsos approach to UX and how we ensure our clients deliver business results with great UX.
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Mapping & Measuring Emotional Experiences
Recent research in cognitive and affective sciences, as well as linguistics, has shown that while emotions are not universal, they follow a similar dimensional structure across cultures and languages.
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ARF: The Research POV on Super Bowl Advertising
Don’t miss out on lessons learned and tips for getting the most out of Super Bowl ads.
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Post-election, many Americans are surprised by the outcome but trust the results
Post-election FiveThirtyEight/Ipsos poll finds that Republicans are behind Trump and DeSantis for 2024 nominee, while Democrats are fractured.
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CX Service Design: Creating emotional attachment and driving brand growth
Designing customer experiences that drive business success
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DEI Leadership: Innovation, Inclusion & Insights
Revisit our recorded roundtable discussion about innovation, inclusion and insights in DEI leadership with some of the most talented experts in the industry.
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[WEBINAR] Mapping & Measuring Emotional Experiences
During the past decade, there has been an increased interest in the industry on measuring emotion and its effects on behavior; and consumer researchers could benefit from a comprehensive approach and framework around the emotional experience.
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Unlocking collaborative, patient-centric partnerships
Read more about Ipsos’ approach to developing sustainable, long-term partnerships and ensuring patient inclusion.
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New wave of Ipsos Ukraine Resilience Monitor measures toll of war and access to basic services in newly liberated and frontline cities
Ukrainians are eager to return despite lack of employment and deteriorating access to basic services
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Why new electric vehicle tax credits could confuse and divide consumers
Auto dealers face a complicated task – and partisan divide – in explaining new electric vehicle incentives from the Inflation Reduction Act. Here’s how they can address the challenge.