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What the Future: Purpose
Revisit our on demand webinar to hear how social change, technological advances, and political backlash will shape the future of corporate purpose, and what that means for brands and services.
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Reuters/Ipsos Survey: Trump Indictment and the 2024 Republican Primary
Donald Trump remains the Republican party favorite for the 2024 presidential primary despite a criminal indictment. Ron DeSantis' support has weakened since our last poll.
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Ways to make tech advances feel more personal to purpose shoppers
Whether through tech innovation or advocacy, luxury brands can tie our purpose to our identities and help us express our own beliefs and priorities, says Alice Yu, vice president of consumer insights at Tapestry.
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How global companies can make a local difference on sustainability
Global brands can make a big impact on big problems — but people also need to know that their choices matter at the local level, says Westin Grabow, director of innovation at Diageo.
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How people and politics will shape brand purpose in the future
How will corporate purpose evolve in a changing world? In his introduction, editor Matt Carmichael considers the forces shaping purpose’s uncertain future, and what they mean for industries and individuals alike.
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Purpose
With interconnected crises and political polarization on the horizon, the future of purpose is at a crossroads. Here’s how brands can make a difference and a profit in a world of competing issues and conflicting motivations.
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Ipsos Update – April 2023
Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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AI has people worried, but hopeful
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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Building a better future with Innovation
At Ipsos, we are passionate about helping clients identify, qualify, optimize and forecast the business potential of innovations for consumer goods, services and durables, products, packaging and new business models. Our rapid and validated end-to-end solutions, combine optimization with qualification, to enable clients to be faster in seizing opportunities and be more agile and confident in bringing their products to market.
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Greenbook IIEX North America
Please join Ipsos at the 10th annual Insight Innovation Exchange conference – an event about co-creating and predicting the future of insights.