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Consumers want deeper social-justice commitments from brands
Racial equality is now the most important social value to consumers in the US and as a result, it is critical that brands build trust.
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Half of Americans have tried a new way to buy since the pandemic began
First-time use of services like grocery delivery, alcohol delivery and pre-ordered home goods have surged since Ipsos asked consumers at the pandemic’s start – especially among parents.
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How Car Advertisers Can Prepare for Electric Vehicle Fever
Update messaging. Stress substantial driving range. And boost emotional engagement.
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Affluent Americans: Surviving, Reviving & Thriving
Revisit our webinar to hear more about how Affluent Americans coped during the pandemic, and what to expect as they return to 'normal'?
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Panda Express, Whole Foods, Best Buy Top Ipsos Ranking on COVID-19 Safety Measures
Ipsos Mystery Shoppers provide an exclusive guide to companies that are successfully implementing health precautions for employees and customers.
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Will luxury travel conquer its race issue?
African Americans still face demeaning and dismissive interactions when they travel, despite vows by corporate America in 2020 to address racism.
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What’s Next – Telecommunications New Consumer Mindsets
Leveraging behavioral science-driven mindsets is more important than ever – look to update your segmentation, create engaging digital and brick and mortar experiences, and connect offers on an emotional level.
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Americans expect to travel less for vacation after the pandemic
Ipsos finds lingering pandemic impacts on business and vacation travel outlook
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What’s Next – Financial Services Post Pandemic Implications
COVID has increased inequality and consumers expect financial services to address it. We have a few tips.
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Convenience Stores, Gas Stations Found Bright Spots in Pandemic
With the drastic and immediate increase in demand for e-commerce, the stakes for convenience stores getting digital fulfillment right are critical.