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Brand Biden vs Brand Trump
View our on demand pre-election webinar sharing the results of our Presidential brand analysis.
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Ipsos Update - November 2020
This month’s round-up of research and analysis from Ipsos around the world presents new papers on our learnings from the pandemic, trust in the media, brands and advertising and automotive quality. Explore our new global survey on happiness, the latest ranking of 50 nations’ international image, and much more.
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Driving Quality
Read more about quantifying the connection between quality and loyalty in automotive purchase.
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The Inside Track: Election 2020 October Briefing
Key highlights from October’s Inside Track: Election 2020, a monthly webinar briefing from the Ipsos political polling team on data and trends shaping the 2020 election.
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Social Cohesion is under assault globally
Ipsos research finds that almost twice as many global citizens are “weak” than “solid” in their sense of social cohesion
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Germany Retains Top “Nation Brand” Ranking, US and China Experience Significant Decline
The United Kingdom moves to second place, its best performance ever recorded, with reputational gains on the Governance, Culture, People, and Tourism Indices. There are major ranking slips in the top-10 with the United States’ ranking dropping from sixth place last year to 10th this year.
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Affluent Americans 2020: Media Consumption, Purchase Intent & More
View our on demand webinar to hear how the lockdown has shifted media consumption, product purchasing behavior, and the future outlook of America’s Affluent.
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[WEBINAR] When will the vaccine cure your industry?
The vaccine likely will not be the economic cure-all everyone hopes for.
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President Trump’s brand is the greatest asset and largest weakness for Republicans
New Ipsos Brand Insights study uses commercial brand assessment tools to compare President Trump and former Vice President Joe Biden’s respective brands.