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Vibe Check: Consumers are freaking out about the government
How uncertain are Americans? Very, according to the Ipsos Vibe Check.
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Four in ten admit to churning streaming services
Americans say they're paying more for streaming services —but still feel content with the content, according to the Ipsos Consumer Tracker.
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Polarization is spilling over into tech, while wokeness stays the same
How polarized are attitudes on public policy — and what does America think it is to be "woke" in 2025? The latest Ipsos Consumer Tracker has some answers.
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Most Americans say prices will increase due to tariffs
Findings of a new Reuters/Ipsos poll on Americans' attitudes toward newly announced tariffs
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Parents Believe New Instagram Teen Accounts Will Benefit Teens
Survey finds over 90% of parents view features as helpful in supporting their teens on the platform.
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Most Americans read, but it's not our priority leisure activity
New Ipsos poll also finds a majority hold positive opinions of reading, but many say it is not a priority.
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How the public felt about tariffs leading up to Liberation Day
Five charts showing where Americans stand on tariffs and how consumers may react to Trump’s newest tariffs
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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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Americans unhappy with the direction of the cost of living
One third of Americans agree that higher tariffs on imported goods are a good idea even if prices increases, while a majority disagree.
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Most Americans are worried about an apocalypse. But different ones.
Americans are most concerned about the collapse of U.S. democracy, while others are worried about economic collapse or World War III, according to new data from the Ipsos Consumer Tracker.