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What’s Next for Retailers: Keep An Eye on Exuberance
Pent-up demand will likely cause many consumers to spend more but returning to pre-COVID shopping behaviors will not happen overnight.
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Grocers Face Renewed Competitive Challenge as Consumers Return to Old Habits
Discover tips for grocery retailers to blunt the impact on revenue as consumers revert to their pre-COVID habits around meal spend.
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How will we research in virtual spaces?
Imagine a world where information, social connection and purchases are not constrained by physical location. Oh, wait—this is already possible today.
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How can brands convert scrollers into shoppers in the Golden Age of social buying?
Digital buying, and more specifically, social buying, accelerated in the upheaval of 2020. With America under lockdown, the pandemic became a moment of opportunity for both platforms and brands as consumers adapted to buying through social media.
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The Amazing Race: Next-Gen Immuno-Oncology Edition
Read more about the two front-runners in this niche category and insights behind their race to market.
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Bringing the patient voice to the fore
Using social data to understand how to bring more empathy into the HCP-patient relationship in changing healthcare environments
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Cliff’s Take: The Great Unmasking
America is shaking off COVID restrictions, but we’re not entirely out of the woods yet.
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Ipsos Omnibus is now available on the Ipsos.Digital Platform
A fast, cost-effective, reliable solution available in DIY or DIY assisted mode
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U.S. consumer confidence holds steady
All indices remain level as expectations stand close to historical record
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[WEBINAR] Making Data Collection a Two-Way Street
Customers know that their data is valuable. They are aware that it is being collected and unless there is a clear reason, assume that it is being used for marketing purposes.