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Ipsos recognized for excellence in advertising research with eight wins at the 2022 ARF Ogilvy Awards
With an impressive eight wins, including four gold awards, three silvers, and a bronze, Ipsos and its clients shared the spotlight at the Advertising Research Foundation’s (ARF) 2022 David Ogilvy Awards.
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Most Americans have used virtual assistant to get answers to their questions
Still, human representatives are seen as best able to answer complicated questions
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Five ways to defend the customer during economic uncertainty
Now more than ever CX owners need to articulate the value of CX investments and how improvements in CX KPIs translate to revenue. Here’s a guide.
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Republicans retain advantage over Democrats on key issues of the economy, crime
Less than three weeks from the midterm elections, half of registered voters see the midterms as a referendum on either Joe Biden or Donald Trump
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ARF Leading with Inclusive Insights
Establishing a brand that appeals to diverse audiences can not only increase sales with those audiences, but can also be critical to successfully marketing themselves to all consumers in the broader market.
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TMRE: The Market Research Event
The Market Research Event is the global stage for advancing the business value of insights and consumer research and its profound impact on the future health of a business.
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[WEBINAR] Bikes, Trains & Automobiles…What is the new normal in consumer mobility?
Join us for a complimentary webinar as Ipsos’ automotive sector experts, Mike VanNieuwkuyk, John Kiser, and Chance Parker, share the latest research from our 2022 Mobility Navigator program focused on Shared Mobility.
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Fashion Weeks: Has K-Pop stolen the shows?
Four takeaways from Synthesio social data about 2022 global Fashion Weeks.
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Customers are back. What about customer service?
Our latest Thought Starter shares research exploring how Americans are responding to recent staffing and product shortages.