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Ipsos Core Political : Presidential Approval Tracker (02/09/2022)
This week’s Ipsos’ Core Political shows that Americans remain mostly disapproving of President Joe Biden’s performance in office.
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What a difference a (cresting) wave makes
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
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Navigating the changing dynamic of e-commerce and DTC relationships
We explore the changing dynamic for e-commerce and direct-to-consumer relationships, and offer tips for building and growing e-commerce brands.
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Americans support a diplomatic boycott of the Winter Olympics
COVID is not the only reason why this year’s games are different.
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Conquering Complexity: The ongoing revolution in oncology biomarker testing
The clinical management of cancer patients has undergone a remarkable evolution in the last 15 years, with the concept of personalized medicine now well-entrenched in the treatment paradigm.
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Ipsos Core Political : Presidential Approval Tracker (02/03/2022)
Over half of Americans report disapproval of Joe Biden’s presidential performance
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US and global public attitudes to the 2022 Beijing Winter Olympics
Interest in the winter games is cooler this year than in 2018; figure skating gets the gold as the event’s most popular sport.
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Ipsos announces new leader for USA Customer Experience team
Stephanie Bannos-Ryback will provide CX advisory, research and analytics
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Ipsos MMA named a leader in Marketing Measurement and Optimization solutions
Forrester names Ipsos MMA a Leader in The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2022 Report.
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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organizations can ensure success.