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How digital platforms will reshape brands’ roles in fan communities
Digital platforms are transforming how fans curate, connect, and find community. But they're also capable of driving IRL action and engagement, says Pinterest's Nadine Zylstra.
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Why value proposition testing can spark fan loyalty
If they want fans of their own, brands need to start with their value proposition, says Ipsos’ Aron Galonsky. Here’s how testing and refining your core message can unlock lasting customer loyalty.
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How superfan expectations are reshaping brand-fan relationships
Taylor Swift’s Eras Tour affected everything from local economies to regional politics — but it also stands to influence the future of fandom. Journalist and Swiftie Kelsey Barnes gives a crash source in fandom and why today’s artist-fan connections will mean more than merch.
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Implications: Where the opportunities are for…
From crowdfunding to livestreaming, here’s a look at tomorrow’s growth opportunities in the world of fandom.
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Decoding Misinformation: Why we fall for fake news
Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.
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From COVID’s uncertainty to the new America’s complexity
Read more about how Ipsos helped Axios get the scoop on the COVID-19 pandemic and understand its impact on Americans, one data point at a time.
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AAPOR Conference 2025
Please join Ipsos experts who will be presenting the following papers at the AAPOR Annual Conference, the premier forum for the exchange of advances in public opinion and survey research.
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Ipsos Data Drops: Americans are using AI for more. Here’s how.
Whether they use chatbots as an all-in-one information source or depend on AI-powered search engines, AI is already helping Americans make decisions.
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How the public felt about tariffs leading up to Liberation Day
Five charts showing where Americans stand on tariffs and how consumers may react to Trump’s newest tariffs
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AXA Mind Health Report: Mental health continues to deteriorate around the world
A quarter of the global population is potentially affected by severe symptoms of depression, anxiety or stress (compared to 23% in 2023).