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Ipsos Update – September 2021
This month we feature new research on women in advertising, wellbeing in India, alongside updates on world opinion on globalisation, economic recovery, exercise and sports, and more.
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Tech Sustainability: Activating Consumer Desire to Make a Difference
Next up in our sustainability series: the actions technology brands can take to bridge the “say-do” gap.
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Women in Advertising
Our latest paper looks at how brands will benefit when positive and modern female gender representation is evident in the advertising.
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Most Americans think the end of the U.S. presence in Afghanistan makes no difference on our safety from terrorism
New ABC News-Ipsos poll finds the public gives Biden poor marks on Afghanistan and immigration, more positive on COVID and infrastructure
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Cliff’s Take: Are the Kids Alright?
Teenagers emerge from the pandemic troubled by the direction of the country and less optimistic about their own futures.
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Ipsos Core Political : Presidential Approval Tracker (08/26/2021)
Just under half of Americans approve of President Biden's performance in office
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U.S. consumer confidence on standstill after month of volatility
Belief that the economy will recover quickly post-pandemic rebounds
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Delta is changing Americans' behavior
As Delta surges, both the vaccinated and unvaccinated roll back their out of home behavior.
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A strong majority of Americans want mask requirements back as delta surges
Many people are pulling back from public activities as the variant spreads widely across the U.S., but consumers don’t expect businesses to require employee vaccination.