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The benefits of cross-generational design
America is aging. This demographic shift is an opportunity to center inclusion and accessibility in product design, says Ipsos’ Alyson Heffernan.
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Here’s how we’re feeling about the upcoming holiday shopping season
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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Americans are more comfortable paying their bills, but think high prices are here to stay
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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What customers expect from restaurants in 2024
Consumers go to restaurants for the food, the experience, and quality time with their friends and family. And they’re coming back in full force.
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Data dive: Gen X myths vs. realities
In five infographics, we uncover interesting insights into the generation that came of age as the Berlin Wall fell and the internet rose.
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Another round of mixed economic signals
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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ARF David Ogilvy Awards & Creative Effectiveness 2023
The Advertising Research Foundation David Ogilvy Awards are the premier competition to honor the best-in-class insight- and data driven advertising campaigns.
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How AI can reduce the friction in work and life
AI assistants may not solve every problem — but by reducing the friction of everyday tasks, they could transform work and life, says Salesforce’s Peter Schwartz.
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A guide to illicit trade assessment
Measuring and understanding the size, shape, and impact of illicit trade