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We need to talk about ads
Why only some advertising gets talked about on social media and becomes famous
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Shelter in Place: How companies can ease customers’ housing anxiety
Americans’ worries about missed rent or mortgage payments are an opportunity for companies to step in and build trust.
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Americans don’t think companies followed through on their racial justice platitudes
It seemed every American company issued a statement after George Floyd’s death. One sector stands out in what it actually did.
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Beauty Buying Behavior: Decoded
Is retail therapy over? We share insights from the Beauty industry relevant for all marketers driving their omnichannel strategy.
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Ipsos U.S. hires Christie Kawada as head of Media Development and Audience Measurement
The ViacomCBS executive brings more than 20 years of research and data science expertise to Ipsos.
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How brands can help people make the most of their home sanctuary
COVID-19 has amplified the role of the home as a sanctuary. We are spending exponentially more time at home seeking comfort, security and emotional well-being. It’s likely that these trends will continue, and brands need to be ready to support this shift.
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[WEBINAR] Disrupting the Entertainment Content Positioning Model
Join the Ipsos media insights team for a complimentary webinar as we reveal a new approach to content positioning research, featuring predictive analytics proprietary to Ipsos, that power content marketing decisions for the future.
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Ipsos Creative Excellence Awards: Super Bowl LV
Leveraging traditional and cutting-edge methods – from surveys to social listening to AI – this year's top performers included Doritos for Best Brand Recall.
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New survey explores key benefits of zero-rating
Key benefits of zero-rating include keeping consumers connected when they run out of mobile data between top-ups and helping data packs last longer. Top uses include communicating with friends and family, social media, entertainment, news, education, and health information.
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Differences emerge between U.S. and Great Britain priority groups for COVID-19 vaccinations
Emergency service and teachers are top priority groups in both countries