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How Marketers are Really Using Generative AI
How are marketers really using generative AI? Join Ipsos’ B2B sector expert, Anne Hunter, for a dynamic discussion being hosted by the Serial Marketers community.
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Earth Day 2023 – The Perils of Perception
Take our quiz and discover the myths and realities of how individuals can tackle climate change.
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How the public sees the case on mifepristone
Below are five charts on what the public thinks about federal courts overturning mifepristone and the politics surrounding abortion.
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Pearson – Google Survey on Workforce in US, UK, India, and Brazil
Ipsos released a four-country survey in partnership with Google and Pearson looking at attitudes on work
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Are Americans actually supporting sustainability?
Americans rank sustainability and environmental issues as highly as they have for years, even during COVID and among other current top-of-mind issues like inflation.
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Why government decision-makers can’t ignore the public’s trust
Americans have been losing trust in the government for at least 50 years. Here’s what to know about communicating with the public in this environment.
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Reuters / Ipsos Core Political Survey: Presidential Approval Tracker April 2023
The latest release of our Core Political Survey shows Americans are extremely pessimistic about the direction of their country and the economy remains a top concern.
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Consumer confidence moves in opposite directions among world’s largest economies
Sentiment rises significantly in Japan, Germany, and Canada while France hits a two-year low.
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Behavioral Science Insights for Healthcare Marketers
Revisit our on demand webinar featuring tips for how healthcare marketers and brands can best leverage insights from behavioral science research.
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Earth Day 2023 – Is concern and focus slipping on climate change?
A new global Ipsos survey of 21,231 adults reveals that, on average across 29 countries, just under a third (31%) of people agree that their government has a clear plan in place for how government, businesses and people are going to work together to tackle climate change. Agreement has fallen since last year by an average of eight percentage points across the 26 countries surveyed both in 2022 and this year.