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2023 Effie US Trends Report: Lessons Learned From Award-Winning Ads
Ipsos contributes to advertising guidelines and practical examples of effective marketing best practices that can be applied to your marketing programs.
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Reuters/Ipsos Debt Ceiling Resolution Survey
More Americans are satisfied with the deal than not satisfied.
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Empowering B2B Intermediaries through Customer Experience
Listen in as our Customer Experience research experts reveal the four core tenets of a successful firm-intermediary B2B relationship.
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Reuters / Ipsos Core Political Survey: Presidential Approval Tracker June 2023
This edition of the Reuters/Ipsos Core Political shows President Joe Biden’s approval rating remaining steady, but low. The economy and crime remain the top concerns and most are unhappy with the direction of the country.
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Insights for activating the purchasing journey
Revisit our recorded webinar to hear insights and techniques for researching, developing, and implementing a human-first, science-based strategy for activating the purchasing journey.
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[WEBINAR] Affluent Health & Wellness: How they maintain physical, mental, and environmental well-being
Please join us as we share insights about how Affluent Americans pursue healthier lifestyles and how they are willing to spend heavily to achieve the right balance of physical and emotional strength.
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[WEBINAR] Turning Browsers into Buyers: Unlocking the Potential of Retail Sales Associates
We'll share insights into the current expectations of sales associates as well as keys to unlocking their potential.
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[WEBINAR] Four Ways Demand Spaces Can Ignite Brand Growth
At Ipsos, we use a unique Demand Space approach that combines people, needs, and context into one segmentation – and yields results that will help you understand and pursue growth opportunities through a multi-dimensional lens.
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LinkedIn Collective: The State of B2B Revealed @Cannes 2023
How do B2B marketing leaders navigate through these seismic shifts while continuing to drive growth and impact? In this session, we’ll share insights from our new ‘B2B Marketing Benchmark’ report, identifying the trends shaping B2B like skills-based hiring, AI and the evolving role of the CMO.
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[WEBINAR] Insights to improve your online/mobile user experience
Join us to learn more about how to measure your user experience compared to best-in-class sites and apps, and what to do to improve it.