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How business can help families through the looming caregiver crisis
The social, emotional and financial toll of unpaid caregiving weighs on millions of Americans. AARP’s Rita Choula discusses the products, services and policies that could support them.
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AI chatbots steer shoppers to brands. Here’s how to join the conversation
Parents increasingly rely on chatbots for advice on everything from groceries to gifts. Those AI-inspired shopper pathways can’t be understood with conventional tools, as Ipsos Synthesio's Marsha Robie explains.
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Questions for the future
As family structures shift, business leaders across retail, caregiving, demographics, and technology sectors will need to prepare for change. Here are some questions they can ask today.
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Gift cards and food are growing as popular holiday gifts
Gift cards and clothing are the most popular gift categories, and growing bigger — as are food and beverages, according to the Ipsos Consumer Tracker
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4 charts that explain the zero-sum human economy
People care more about things that obviously impact their personal finances day-to-day like gas prices and interest rates, and less about things that economists watch a lot, like GDP and employment rates, according to new data from the Ipsos Consumer Tracker.
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Shipping and returns are still the bugaboos of online shopping
Women are much more concerned about shipping taking too long for online shopping, according to new data from the Ipsos Consumer Tracker
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[WEBINAR] Understanding GEO: How to Get Recommended and Reach Shoppers on AI
Your customers ask AI for shopping advice. Is your brand optimized to be recommended?
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Ipsos Announces the Results of its 2025 Channel Check-In ꟾ Grocery Ecommerce Excellence Study
H-E-B, Shipt, Hy-Vee, Kroger, Giant Eagle, and Uber Eats earn top spots
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Ipsos Data Drops: Why belonging is the new brand loyalty for financially squeezed consumers
When consumers are financially crunched, they shift how/how often they shop but their brand values and preferences persist. This means they are more likely to reduce or eliminate spending in areas not tied to their identity, community, or culture.
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How Americans are approaching the holiday season
Below are five charts on when Americans plan to start their holiday shopping, the emotions Americans are feeling about the holidays, and how Americans are feeling about shopping and prices this holiday season