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What consumers agree on brands participating in racial justice issues
Participants in an ethnographic study highlight divisions about how brands approach the Black Lives Matter movement and racial justice.
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Growing appeal of investing in businesses from countries around the world may be dampened by the COVID-19 pandemic
The appeal of investing in businesses from countries around the world has intensified over the past few years, with the top business hubs being North America and Europe. However, disruption caused by the COVID-19 pandemic may slow down the recent economic momentum.
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U.S. consumer confidence takes a small step back
Expectations dampen with surge of new coronavirus cases
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Reuters/Ipsos Core Political: Presidential Approval Tracker (07/01/2020)
Optimistic views on the direction of the country are declining, Biden maintains his lead over Trump
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Want your message to resonate in the crisis? Preach what you practice.
Here’s how brands can break through the sea of sameness to connect with their audiences.
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Ipsos Update - July 2020
Welcome to July’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. This month includes features on Black Lives Matter, attitudes towards refugees and the role of universities in the world today.
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Affluent African American Consumers in Context
Ipsos shares data through a new lens, to illustrate how a pervasive climate of racism impacts the behavior of African Americans.
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COVID-19, racial inequality among top political issues for Americans
Latest Newsy/Ipsos poll shows Americans split on whether to remove slaveholder statues from public spaces, but vast majority want Trump to wear a mask in public
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America’s hidden common ground on police reform and racism in the United States
Public Agenda/USA Today/Ipsos Hidden Common Ground survey finds that most Americans want to see changes to policing
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How brands can understand the two mindsets of Americans
New spikes of the coronavirus and civil unrest across the country have Americans wavering between two mindsets.