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The Fault Lines of America
Democrat or Republican? Partisanship now defines many Americans’ social identity in a way once reserved for religion and race.
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On Immigration, Americans Favor Both Restrictions and Reforms
NPR/Ipsos poll shows most feel situation at the border is a major problem, but favor pathway to citizenship for certain undocumented immigrants
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From Floundering to Flourishing
People are ready to lighten up, and there is a role brands can play in helping them.
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Global consumer confidence up for the eighth month in a row
Expectations Index back to its pre-pandemic level
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What’s Next for Retailers: Keep An Eye on Exuberance
Pent-up demand will likely cause many consumers to spend more but returning to pre-COVID shopping behaviors will not happen overnight.
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Sponsorship Connect: 2021
With the situation in India getting worse by the day, it's easy to feel like there's nothing we can do. But as marketers, we can combat that feeling by doing what we do best; inspire action.
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Grocers Face Renewed Competitive Challenge as Consumers Return to Old Habits
Discover tips for grocery retailers to blunt the impact on revenue as consumers revert to their pre-COVID habits around meal spend.
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How can brands put virtual measurement in a real-world context?
In a typical year, half of adults attend a visual or performing arts activity at least once, according to the National Endowment for the Arts.
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How will we research in virtual spaces?
Imagine a world where information, social connection and purchases are not constrained by physical location. Oh, wait—this is already possible today.
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How can brands convert scrollers into shoppers in the Golden Age of social buying?
Digital buying, and more specifically, social buying, accelerated in the upheaval of 2020. With America under lockdown, the pandemic became a moment of opportunity for both platforms and brands as consumers adapted to buying through social media.