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For Affluents, is it Time for Optimism?
Here's how to reach affluent Americans as spring approaches, vaccinations increase and the world re-emerges
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We need to talk about ads
Why only some advertising gets talked about on social media and becomes famous
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Women and COVID Vignettes: One year out
The pandemic has had a particularly disastrous impact on women.
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Women and COVID: One Year On
Understanding how women’s experiences have varied throughout the pandemic is essential for addressing the inequities that will permeate the pandemic recovery landscape.
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For Americans, addressing the gender pay gap is important, but not a top priority
Few expect that recovery from the pandemic will bring about equality
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Shelter in Place: How companies can ease customers’ housing anxiety
Americans’ worries about missed rent or mortgage payments are an opportunity for companies to step in and build trust.
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Americans continue to approve of Biden’s handling of the pandemic, even as concerns start to recede
New ABC News/Ipsos poll finds more Americans believe public health measures such as mask mandates are being loosened too quickly
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Do current remote workers want to return to the office? It’s complicated.
Four in ten want to return to the office, but just as many would seek a new job if required to do so