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Americans optimistic about the direction of the country over the next twelve months
New ABC News/Ipsos poll finds Americans split on additional government stimulus vs increased taxes
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Cliff's Take: Big Government Forever?
Democrats and Republicans do not see eye to eye on the expanding role of government.
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AAPOR Annual Conference
Ipsos is delighted to be a silver sponsor of the American Association for Public Opinion Research (#AAPOR) Annual Conference.
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Americans agree: Corporations shouldn’t take a stand that they, personally, don’t like
Partisan politics can make speaking out a minefield, but being seen as responsible also means many consumers will pay a premium.
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Biden’s speech to Congress earns high marks from viewers
New Ipsos snap poll for Reuters shows broad support for policies outlined, despite large partisan gaps
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A Tale of Two Pandemics: CPG During & After COVID
We believe there are three key areas consumer packaged goods brands need to address now to set themselves up for growth.
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U.S. consumer confidence reaches new heights
Expectations rise further, driving improvement in overall sentiment
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How the past 100 days transformed America
From the gloom of a COVID winter to a new reemergence and optimism, the contrast between January and April 2021 could not be starker.
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Biden’s First 100 Days
We explore how the first 100 days of Biden’s Presidency has reshaped America.
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Ready or Not, Brands Must Adjust to a Hybrid World
Flexibility: see how Americans are thriving and why they expect more of it post-pandemic.