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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
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Unlocking collaborative, patient-centric partnerships
Read more about Ipsos’ approach to developing sustainable, long-term partnerships and ensuring patient inclusion.
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Oncology: the power of holistic insights
Understanding why real-world treatment in oncology can be sub-optimal – and what can be done about it.
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The Inside Track: 2022 Midterm Elections November Highlights
Key Highlights from November’s Inside Track webinar, a briefing from the Ipsos political polling team on data and trends shaping American politics and the upcoming midterm elections.
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The Inside Track Briefings: 2022 Midterm Elections
View our on demand webinar briefing for data and trends shaping the 2022 midterm elections.
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Right place, right time: How Google feeds create value for brands and buyers
Consumers engage more deeply with advertisements and experiences that are meaningful to them, and Ipsos research shows that Google’s immersive surfaces and formats are uniquely positioned to help brands deliver.
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What Is Self-Care? Four Takeaways From Social Data
Our analysis shows a shift away from superficial, appearance-based definitions of wellness towards a more balanced approach that prioritizes mental health, mindfulness, and nutrition.
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Likely voters split between both parties as many Americans don’t know who they will vote for or won’t vote
A recent analysis of Ipsos Core Political survey data highlights the difference between a sample of likely voters and the general population