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Four Ways Demand Spaces Can Ignite Brand Growth
Hear our experts demonstrate Demand Space, our approach that combines people, needs, and context into one segmentation for a more wholesome understanding of your consumers.
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Powerful pack testing, made simple
Revisit our on demand demonstration of FastPack, Ipsos’ approach for rapid and reliable packaging evaluation.
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Oncology: the disease, dynamics & challenges of market research
The oncology treatment landscape rarely stands still, and its constant evolution affects all those involved – from patients and their carers to cancer treaters to the companies who manufacture and market treatments.
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Ipsos wins fifth consecutive MSPA Americas Shoppers’ Choice Award
Ipsos has been recognized by the MSPA Americas Shoppers’ Choice Awards for the fifth year in a row, affirming Ipsos’ reputation as a best-in-class provider within the highly competitive mystery shopping space.
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How pharma and digital health can create compelling value stories for health insurers
Asking tough questions, understanding the business needs and care needs of a specific health insurer, and carrying this throughout your value story is necessary to differentiate your product or solution and maximize successful partnerships with health insurers.
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[WEBINAR] Discover dynamic, predictive measures with Ipsos.Digital
The cost of failure is higher than ever, both in dollars lost and brand reputations damaged. Ipsos can help you cut this risk in half using our dynamic, predictive measures, and trusted panel in a DIY or expert assisted platform. Providing all the rigor, speed and flexibility your business demands.
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Raising the Bar: Unlocking Alcohol Consumption Signals
Listen in as we share insights into behavior changes reshaping the future of alcohol consumption in America.
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Americans are satisfied with their lives – except for their salaries
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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We need to talk about generations - Understanding generations
Explore our deep dive into generational and demographic analysis. Our experts unpack why current received wisdom around different generations can be misleading.
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Addressing consumer confusion in recycling and circular economy
Delve into the intricate world of consumer beliefs, the hurdles in attaining a truly circular economy, and the crucial role brands play in enlightening consumers.