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Majority of Americans believe MLB stadiums should allow fans, but with significant capacity limits
Widespread support for fans having to provide proof of vaccination or a negative COVID-19 test to enter stadium
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Consumers – especially wealthy ones – are ready to pay higher prices as the economy reopens
Across industries, consumer demand matches up closely with willingness to pay a higher price – good news for businesses trying to recover from the pandemic hit.
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Views split on whether athletes should take a stand on political, social issues
Axios/Ipsos poll finds desire for athlete activism, and use of Native American-themed mascots, varies greatly by race and partisanship.
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College graduates are excited for March Madness. Others? Not so much.
Half of Americans with college degrees are as excited or more than they were for the last NCAA tournament, but many others are indifferent
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American consumers want more ways to buy and pay in the future
Ipsos finds unprecedented disruption raised shoppers’ expectations for retail
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We need to talk about ads
Why only some advertising gets talked about on social media and becomes famous
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Americans looking forward to the end of COVID-19 restrictions
Desire to see loved ones and go to public places among most anticipated activities
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The Super Bowl still has our attention – especially with younger Americans
The pandemic has affected everything from ads to fans. Here’s what Americans are watching for at this year’s Super Bowl.
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Differences emerge between U.S. and Great Britain priority groups for COVID-19 vaccinations
Emergency service and teachers are top priority groups in both countries
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The power of research panels
Ipsos has invested in a global network of online access research for the past 20 years to deliver the highest standard of research insights.