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Defending the Customer During Economic Uncertainty
Hear best practices for articulating the value of CX investments in a way that captures buy-in across your organization and share how improvements in CX KPIs translate to revenue.
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Xperiti, an Ipsos company, launches Vepp (vepp.app)
A SaaS solution providing the technological infrastructure for fully compliant, multi-layered and real-time quality verification for B2B market research.
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The pandemic made Gen Z grow up. Here’s how brands can help them thrive.
Gen Z is at an inflection point. Ipsos shares insights and tips for how brands can help them at this new life stage.
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ARF AUDIENCExSCIENCE 2023
Ipsos is delighted to share the stage at ARF’s annual flagship conference, AUDIENCExSCIENCE.
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What the Future: Purpose
Revisit our on demand webinar to hear how social change, technological advances, and political backlash will shape the future of corporate purpose, and what that means for brands and services.
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Reuters/Ipsos Survey: Trump Indictment and the 2024 Republican Primary
Donald Trump remains the Republican party favorite for the 2024 presidential primary despite a criminal indictment. Ron DeSantis' support has weakened since our last poll.
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Purpose
With interconnected crises and political polarization on the horizon, the future of purpose is at a crossroads. Here’s how brands can make a difference and a profit in a world of competing issues and conflicting motivations.
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How people and politics will shape brand purpose in the future
How will corporate purpose evolve in a changing world? In his introduction, editor Matt Carmichael considers the forces shaping purpose’s uncertain future, and what they mean for industries and individuals alike.
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How global companies can make a local difference on sustainability
Global brands can make a big impact on big problems — but people also need to know that their choices matter at the local level, says Westin Grabow, director of innovation at Diageo.
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How companies take purpose too far and how to fix it
From solving their problems to standing by their values, people expect more than ever from brands. Author, consultant, and industry expert Rishad Tobaccowala explains what the next shift in corporate purpose could look like.