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Ways to make tech advances feel more personal to purpose shoppers
Whether through tech innovation or advocacy, luxury brands can tie our purpose to our identities and help us express our own beliefs and priorities, says Alice Yu, vice president of consumer insights at Tapestry.
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Why political polarization means brands need to clarify their purpose
As ESG becomes more politically polarizing, brands need to be clear about their values, says Nooshin Warren, assistant professor of marketing at the University of Arizona.
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[WEBINAR] The New World Of Work: Innovation, Inclusion & Insights
Join Ipsos’ Janelle James, and our guest panelists, to hear more about innovation, inclusion and insights in ‘The New World of Work’, focusing on connecting with employees and B2B audiences.
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Creative Excellence helps advertisers to bring back the magic
Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity
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Ipsos Update – April 2023
Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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PMSA Annual Conference
Join Ipsos MMA at the Grand Hyatt in San Diego for the Pharmaceutical Management Science Association’s annual conference.
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Data Dive: How men feel about the fight for women’s rights
In five points, we look at opinions across 32 countries as the ongoing struggle for equality regardless of gender rages on.
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AI has people worried, but hopeful
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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For Trump’s indictment, don’t expect much movement from the public
In five charts is the entrenched and partisan state of play surrounding former President Donald Trump’s indictment.
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Building a better future with Innovation
At Ipsos, we are passionate about helping clients identify, qualify, optimize and forecast the business potential of innovations for consumer goods, services and durables, products, packaging and new business models. Our rapid and validated end-to-end solutions, combine optimization with qualification, to enable clients to be faster in seizing opportunities and be more agile and confident in bringing their products to market.